I actually love the acronym WIIFM, which stands for “what’s in it for me”? Almost everyone needs to understand specifically why investing their money, time or energy is important, before they will invest it, regardless of what the situation is. We are programmed (whether by DNA or societal conditioning – or both) to ponder and find an answer to why, what or how (although the question why is a completely different ballgame and I’ll talk about that in my next blog). People also like to know when something will happen but often do not get an answer to that question that they like. Still we are conditioned to ask and often seek the answers externally.
Sometimes it is the questions we don’t ask that have the most importance in our lives.
Take Coco for instance.